THE PLATTE/GEDDES FFA CHAPTER IN SOUTH DAKOTA recently accepted a check for more than $7,100 from Midwest Ag Center and Red Brand fence. The proceeds are a result of the retailer's partnership with Red Brand in Home Grown, a grass-roots funding initiative created by Red Brand, as a way for retailers and their communities to connect with their local FFA chapters and generate funds based on fence sales.

"This check represents the largest amount presented to one chapter by a retailer to date and demonstrates the true effectiveness of local partnerships," explained Kevin Shake, Vice President of Sales & Marketing at Keystone Steel and Wire, manufacturer of Red Brand fence. "Red Brand has been supporting FFA since 1947 so it's in our DNA. We understand the vital role that FFA plays in the lives of our young people and we are proud to have developed a unique and effective way to bring needed funding to local chapters. By creating Home Grown," Shake continued, "we not only help raise funds for FFA chapters, but the program also raises awareness and educates communities about the important role that FFA plays in the lives of our future ag leaders."

"I couldn't have imagined anything so exciting as
seeing the amount of that check at the annual
banquet," exclaimed new advisor Cayla Christiansen, who is completing her first
year with the Platte/Geddes FFA Chapter. "The support of Red Brand, Midwest
Ag and our local community is overwhelming and deeply appreciated.
We gratefully accept this check and hope to keep this partnership
strong for years to come."

Home Grown is in its sixth year and has presented checks to over
900 local FFA chapters annually. Overall, Home Grown has
generated more than $1,000,000 since the program began in 2009.
This year's program is underway, but retailers and FFA chapters can
still get sign up information by clicking here.

Red Brand