Red Brand Created


Around 1925, the first "Red Brand" fence appeared. Some farsighted Keystone employee, in a display of modern marketing savvy, dipped the tops of Keystone wire and fence posts in red paint, making Keystone’s Red Brand® products instantly recognizable on farms all over America. Today, Keystone still tops off these products with a coat of red paint – even the barbs on coils of barbed-wire.


One of the reasons for the tremendous
growth of the company was
repeat business. Customers
found Keystone products to
be better than they had to
be, and this high quality
kept people loyal to
Keystone’s Red Brand®
fence in particular.

Red Brand